Before a campaign is launched, it is useful to check its compliance with applicable law, in particular the French Law of 9 June 2023 regulating commercial influence and the rules on misleading commercial practices. The law firm reviews the project, identifies the legal risks (disclosure of the advertising nature, claims, contracts) and proposes the necessary adjustments.
It drafts and negotiates the contracts concluded between influencers, agencies and advertisers, so that each party's rights and obligations are clearly defined.
